Privacy Policy

BizEdge is a business name of Fernando Matsuda, a sole trader (ABN 97 656 560 460) in Melbourne, Victoria. "We" and "us" mean Fernando Matsuda trading as BizEdge. This policy explains what personal information we collect, how we use it, who we share it with, and the rights you have. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

1. What we collect from our customers

• Account details: your email, name, business name, the mobile we alert you on, and the wording of your text-back.
• Business verification: your ABN and what the Australian Business Register returns for it (registered name, ABN status, GST registration), your business's street address, and documents that prove it, such as a utility bill or tax notice. If our messaging provider or Australian telecommunications rules require it, photo ID for the person signing up. We pass documents straight to Twilio and keep no copy, only Twilio's reference.
• Carrier registration: the legal name of the person signing up and, for a company, their authority to act for it.
• Your phone set-up: your confirmed mobile and who it is with (your carrier), and the number your calls divert from.
• Edge: your chats with Edge, the assistant in your account, and what Edge remembers about your business.
• Billing: handled by Stripe. We see your subscription status and invoices; we never see or store your full card number.
• Customer lists you import (accounts with campaigns): the names, phone numbers, email addresses and job history of your own customers that you upload.
• Usage data: how the app and site are used (pages visited, features used), kept to a minimum.

2. Information about people who call our customers

When someone rings a BizEdge customer and the call is not answered, we receive the caller's phone number, the time and status of the call, the text we send them, and the words of any reply. We handle this on behalf of the business they called and use it only to:

• send the caller a text from that business, and any replies the business sends from its BizEdge inbox;
• pass the caller's number and the words of any reply to that business;
• honour STOP requests, so an opted-out caller never gets another text from that business;
• keep the call log the business sees in its account.

We do not use callers' information for our own marketing, and we do not sell it. We do not ask callers for sensitive information. If a caller sends a photo, video or other attachment, we do not pass it on: we delete it from our systems and our messaging provider's systems without viewing it, normally straight away, and only tell the business that one was sent. We do not record calls.

2A. Businesses we contact about BizEdge

We collect business names, email addresses and phone numbers that businesses publish on their own websites and Google listings, so we can email them about BizEdge. We use them only for that, honour every unsubscribe permanently, and delete details of businesses that never replied after 24 months (we keep an opt-out record so we never email them again).

3. How we use information

• To provide the service you pay for, including sending texts on your behalf.
• To verify your business and register your BizEdge number with our messaging provider.
• To honour opt-outs (STOP replies to texts, and unsubscribe requests by email) immediately and permanently.
• To bill you, support you, and keep the service secure and within the law.
• To improve the product. We never train third-party AI models on your data without your explicit consent.

3A. AI

When a member of the public emails a BizEdge customer through BizEdge, Anthropic's Claude (United States) reads the email to pull out their details and, if the customer has turned it on, to write a reply. Owners' chats with Edge are also processed by Anthropic. Text messages from callers are not processed by AI. Under Anthropic's commercial terms, this data is not used to train its models.

4. Texts and consent

A text-back goes only to a person who has just rung the business, in reply to that call. Every text-back names the business and includes "Reply STOP to opt out." For campaign messages on older accounts that still have them, we rely on the customer's existing business relationship with the people on their list (for example a past job), under the Spam Act 2003 (Cth), and every message includes a way to opt out ("Reply STOP" on SMS, an unsubscribe link on email).

5. Your BizEdge number and verification documents

Australian rules require the business that uses a mobile number to be known to the carrier. We check your ABN with the Australian Business Register, and we give your business details, street address and supporting documents to Twilio, our messaging provider, so that your BizEdge number can be registered with your business's details. Numbers issued from our shared pool before this was in place are registered with BizEdge's own details until they are moved. Twilio keeps registration documents under its own privacy policy.

6. How long we keep information

• Account, call and message records: while your account is open, and for 12 months after you cancel so you can export them. We email you 30 days before we delete them, and you can ask us to delete them sooner.
• Verification documents: passed straight to Twilio; we keep only Twilio's reference.
• Opt-out records: kept permanently, so an opted-out person is never texted again.
• Businesses we contacted about BizEdge that never replied: deleted after 24 months, except an opt-out record.
• Attachments callers send: deleted without viewing, normally straight away.
• Our providers (for example Twilio for message logs, and Stripe for billing records) keep their own records under their own policies and legal obligations.

7. Your rights

• Export: sign in to BizEdge, then download a copy of your account data as a spreadsheet or a data file. For anything the download leaves out, such as your call log, email hello@bizedge.com.au and we will send you a copy.
• Deletion: email hello@bizedge.com.au and ask us to delete your account. We will permanently delete your data and confirm when it is done, within 30 days of your request, except where the law requires us to keep something.
• Access and correction: email hello@bizedge.com.au. Callers and anyone else can ask to see or correct what we hold about them; we respond within 30 days.

8. Storage & security

• Our database is hosted by Supabase on AWS in Sydney, encrypted at rest.
• Row-level security scopes every record to your organisation.
• We limit access to personal information to what is needed to run the service.
• If a data breach is likely to cause serious harm, we tell the people affected and, where the law requires, the Office of the Australian Information Commissioner.

8A. Cookies

Our website and app use cookies to keep you signed in, and Google Analytics cookies to count visits and see which pages are used. Google Analytics data goes to Google in the United States. You can block these cookies in your browser or use Google's opt-out add-on.

9. Providers we share information with, including overseas

We use the following providers strictly to deliver the service. Several are based overseas, mainly in the United States, and information may be stored or processed there:

• Supabase: database and logins (database in Sydney; Supabase Inc, United States, may access it for support).
• Twilio (United States): calls, texts and number registration.
• Vercel (United States): hosting for our website and app.
• Anthropic (United States): the AI features in the app (see section 3A).
• Resend (United States): email delivery.
• Brevo (France): email we send to businesses about BizEdge.
• Stripe (United States and Australia): payments.
• Google (United States): our own email and Google Analytics.
• Mapbox (United States): maps in the app.
• The Australian Business Register: ABN checks.

We choose providers that commit to protecting personal information and take reasonable steps to make sure they do. Each operates under its own privacy policy. We do not sell personal information, and we share it only as needed to run BizEdge or where the law requires.

10. Contact & complaints

Privacy questions or complaints: hello@bizedge.com.au. We will respond within 30 days. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

If anything here conflicts with our Terms of Service, the Terms prevail.