We audited hundreds of Melbourne tradie websites. The most common miss, by a mile: a business with a wall of 5-star Google reviews, none of which show on their own site. The site just links out to Google, if that.
Why it matters
Picture a customer comparing you to two other sparkies. They land on your site. If the first thing they see is real reviews from real locals, you have done most of the selling before they even call. If they see nothing, they tap back and check the next mob, whose reviews are right there.
You earned those reviews. Leaving them off your site is like having a folder of glowing references and never showing anyone.
The quick version
- Pull your best recent Google reviews (the specific ones, not just "great job").
- Put three or four on your home page, near the top, with the customer's first name and suburb.
- Keep a longer list on a dedicated reviews page.
- Add fresh ones as they come in, so it never looks stale.
While you are at it, make sure you are actually asking for reviews after every job. The ones who do not ask are the ones with three reviews and a great reputation nobody can see.
The honest bit
You can do all of this by hand. It takes an afternoon to set up and a standing reminder to keep it fresh. BizEdge does it for you: your reviews on your site, asked for automatically after each job, kept current without you touching it. Get Found starts at $89 a month, which is cheaper than the time it takes to do it properly yourself.
Related: why a page for each suburb wins local jobs and how to reply to a bad review.