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FOR AUSTRALIAN TRADIES · BUILT IN MELBOURNE

The marketing foreman for Australian tradies.

Edge runs your audit, fixes what's broken on your website, drafts your customer follow-ups, and keeps the reviews coming. One tradie's day rate per month.

Free 2-min audit →See how it works
NO CARD · NO SALES CALL · CANCEL ANY TIME
// LIVE AUDIT · MICK'S PLUMBING · COOGEE
// Before
27
Week 1 baseline
// After 6 weeks
78
+51 points
// What Edge fixed
Added LocalBusiness + Plumber schema markup+14 pts
Rewrote 4 service pages for local intent+18 pts
Auto-replied to 23 enquiries in 4 minutes+11 pts
Asked for 38 reviews · received 22+8 pts
“Cut my time on Google stuff from a full Sunday to about ten minutes. Booked four jobs off it the first fortnight.”// Sarah K. · Plumber, Coogee
HOW IT WORKS

Three steps. Sunday afternoon. Done.

1 AUDIT

Drop your URL in.

Edge crawls your site, your Google profile, your reviews. Two minutes. You get a score and a fix-list.

// AUDIT · mickplumbing.com.au02:14
Schema markupMISSING
Page speed (mobile)62
Service area pages0 / 8
Review count (90d)3
2 FIX

Edge writes. You approve.

Schema, page copy, follow-up SMS, review requests. Drafted for your trade, ready in your inbox.

// DRAFTS · 4 PENDINGYOU APPROVE
SMS · 2 hrs after quoteDRAFT
Review request · job doneDRAFT
Page rewrite · /hot-waterDRAFT
GBP post · SaturdaySENT
3 WATCH IT MOVE

Score climbs. Calls follow.

Weekly score, weekly fix-list. We tell you the dollar value of each fix and what to do next.

// THIS WEEK+12 PTS
Audit score78 ↑12
Reviews this week+4
Quotes sent9
Won (est.)$4,820
WHAT EDGE FIXES

Trade-specific. Not generic AI guff.

BENCHMARK · MELBOURNE PLUMBERS
60% of plumbing sites have no schema markup
// SCHEMA EDGE WRITES FOR YOU
{ "@type":"Plumber",
  "areaServed":["Coogee","Maroubra"],
  "openingHours":"Mo-Su 06:00-22:00" }
+14 audit pts · ranks in local 3-pack within 2-4 weeks for service-area searches.
BENCHMARK · NEW-LEAD RESPONSE
Avg plumber replies to web enquiries in 3.2 hrs — Edge replies in 4 minutes.
// SMS DRAFT · BURST PIPE ENQUIRY
Hi Tom — Mick from Mick's
Plumbing. Got your message
re: burst pipe. Can be there
by 4pm. $180 callout. Yes?
+38% quote-to-job conversion when first reply is under 10 minutes.
BENCHMARK · REVIEWS
Avg plumber has 11 reviews. The top-of-pack has 80+.
// REVIEW REQUEST · AUTO-SENT
Hey Sarah, hope the hot-water
is sorted. 60-sec Google
review would mean a lot:
goo.gl/r/micksplumbing
10-15 new reviews per month from your existing jobs. No nagging required.
WHAT EARLY USERS SAY
I'm not a computer bloke. Edge just told me what to do each Monday morning and I did it. Phone hasn't stopped.
Sarah K.Plumber · Coogee NSW
Used to spend Sunday nights stressing about Google. Now I get one email a week with what's broken and what Edge already fixed.
Dave M.Electrician · Brunswick VIC
PRICING

One tradie's day rate per month.

Full pricing & comparison →
Solo
$79/ mo
One trade, one job at a time. Monthly audit + chat with Edge.
// CHOOSE SOLO →
Crew
$179/ mo
5 mates, multi-suburb. Weekly audits + lead inbox + auto-reply.
// CHOOSE CREW →
Foreman
$349/ mo
Unlimited crew. Dedicated Foreman tuning + monthly call with founder.
// CHOOSE FOREMAN →

All prices AUD, exclusive of 10% GST. Subscriptions auto-renew monthly until cancelled. Cancel anytime.

FOUNDING PARTNER PROGRAMME · 3 OF 5 LEFT

First 5 customers get 50% off Foreman for 12 months.

Lifetime “Founding” badge in the platform. Direct WhatsApp to FM (founder). You name the trade-specific features we ship next.

// Apply — 15-min call →
Lifetime founding badgePinned to your dashboard. Forever.
50% off Foreman · 12mo$175/mo instead of $349/mo.
Direct WhatsApp to FMFounder's mobile. Not a ticket queue.
Roadmap influenceYou vote on the next trade feature.