SEO sounds like a dark art sold by people who cold-call you. For a local trade business it is mostly a handful of basics, done consistently. Here is what actually matters.
Two things show up, and you want both
Search "electrician Werribee" and you get the map results at the top (Google Business Profiles) and the website links below. They are won in different ways, so go after both.
For the map results: your Google Business Profile
This is the fastest win. A complete, active profile with the right categories, your service area, real photos, and a steady flow of reviews. Reviews are the single biggest lever here.
For the website links: pages that match the search
Google wants to show a page that is actually about what someone typed. That means a page for each suburb you work, a site that loads fast on a phone, and clear wording about what you do and where.
What actually moves it
A steady flow of reviews, a complete and active profile, real suburb pages, a fast site, and consistency. That is the list. Boring, and it works.
What to ignore
Keyword stuffing, "guaranteed number one" cold calls, and anyone selling you a pile of dodgy backlinks. At best it wastes money; at worst Google penalises you.
The honest bit
None of this is hard on its own. The lever is doing it consistently, week after week, which is exactly what slips when you are flat out on the tools. BizEdge Get Found handles the profile, the reviews and the suburb pages and keeps them current, from $89 a month, so the basics actually happen instead of sitting on the someday list.